Without increasing headcount.
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Build the foundation that drives sales
Define your positioning, messaging, and competitive narrative. Build the bedrock that makes everything else work.
Close the product marketing gap
Sales decks, one-pagers, battlecards, case studies, email sequences — produced by a senior PMM in days, not months.
Built for Israeli B2B companies targeting American and European markets in Cybersecurity, SaaS, Logistics, DevTools, Medtech, Fintech, Martech, and AI.
Strategic Mode
When deals stall, when you sound like every competitor, when your sales team can't articulate why you're different — the problem isn't your product. It's your positioning.
Define who you're for, what you do differently, and why it matters. A messaging framework your entire team can use — from homepage to sales decks.
Know exactly where you win, where you lose, and what to say when a prospect mentions a competitor. Ongoing competitive monitoring, not a one-time snapshot.
Craft the story that puts you at the center of a market shift. The kind of narrative that earns analyst attention and makes buyers feel they're choosing the future.
Map your ICP, buyer journey, and channel strategy. Align product, marketing, and sales around a shared plan before you spend a dollar on campaigns.
"Briefing" analysts is not enough. You need to own the relationship and leverage it to validate strategies, improve positioning, build reputation and transition from challenger to market leader.
Keep your growing team aligned and on track, making sure they chase only the right deals, validate them quickly, nurture them efficiently and move them to "closed won".
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Tactical Mode
Your team is stretched. Your pipeline can't wait. You need a sales deck for the US market, a battlecard for that new competitor, a one-pager for the conference next week. You need it done right, and done now.
Investor-grade storytelling for your product. Built on real competitive research and buyer insight, not just your feature list.
Crisp, scannable product sheets your sales team will actually use. Technical depth meets buyer clarity.
Know exactly what to say when prospects mention the competition. Objection handling, win/loss insights, trap-setting questions.
Talk tracks, slide decks, and follow-up sequences. End-to-end content for webinars, conferences, and field events.
Outbound, nurture, or launch sequences that sound human, not templated. Built on your messaging, not generic best practices.
Turn customer wins into pipeline-driving proof points. Arm your sales team with the exact words that close.
Why 10xPMM
10xPMM is a boutique service founded by Arik Diamant and fulfilled by a small team of senior product marketers.
Every deliverable is built by someone who's led product marketing at tech companies — not a copywriter who Googled your product.
Someone technical enough to talk to your CTO and product team, then translate their message to something sales understand.
We know the ecosystem, the companies, the buyers. No ramp-up time explaining what Wiz does or who your ICP is.
Even tactical assets are built on solid positioning foundations. We do the strategic homework so your one-pager actually works.
We use AI with a senior PMM at the wheel, navigating the strategy and approving every word. Agency quality at freelancer speed.
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Most companies need both — at different stages.
Let's talk about where you are and what would move the needle fastest.